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See Monday " series old and new media together to put on a show

Lee Tung House at 17:56 on March 31 Name: Category: Hot

Summary : ? ? 0 0 Monday to see the event as a completely detached with entertainment technology from media people , but also about other people's feelings marriage affair , did not want to express any opinion . Until a fan asked me a question: East Building , why over the world are derailed news articles ? Star derailed this is a common practice , even I do not why this concerns the entertainment people have been spread ?

Wen / Li Tung Lau ( Micro Signal : lidonglou)

See this event on Monday , as a completely detached with entertainment technology from media people , but also about the feelings of other people's marital affair , did not want to express any opinion . Until a fan asked me a question: East Building , why over the world are derailed news articles ? Star derailed this is a common practice , even I do not why this concerns the entertainment people have been spread ?

This question is very good , as has been studying new media practitioners, East Building is very willing to have published some of his own views and opinions , but only on the law of the incident spread some thinking and old and new media .

Old and new media together to put on a show , there is a sense fight brush

First, the East Building believe that this event is so widely spread and reports, old and new media together entirely by brush presence leads to results.

We simply wish to review the entire process under the incident . March 28 , microblogging friends broke the news , articles, and Yao flute was caught having an affair , then the more mass the more true, all the details are broke . March 29 morning, the Southern Entertainment Weekly editor Chen Zhaohua published micro-Bo said : "It is said , last night User Reviews of hot words are: Monday to see everything go hold great hatred should not have been reported among users ? ? ? .. too much gossip expert ! "implies the event protagonist guess what netizens article Yao flute and so on. After that incident further escalated, users have to post , Mai Li , Yao flute on microblogging leave comments to the post at 0:00 on the 31st article published microblogging apology to peak.

When the incident early fermentation , which is just microblogging broke the news article derailment , East Building on the observation , there have been some arguments on Weibo , the argument considered in such depth content and events more traditional media manufacturing a competitive advantage , microblogging completely unable to intervene. Obviously traditional media for some time been suppressed , as such microblogging new media , would like masterpiece " article ." ( This article nor that article ) Meanwhile , a magazine also been leaked , said Monday see . Various media certainly can not let a specialized beauty.

In fact , it was not like a magazine designed for that. Basically in the 29th has been reviewed by various media microblogging exposure image and reported the matter to go on the clock speak clearly. The articles and Mai Li Weibo , respectively, in response to two points and 0:07 at 0:04 on the 31st issue , then a complete end to the traditional media last dream. News has become old news , a traditional media to complete a classic case of counter-attack so destroyed .

Wong this event even more than the issue of divorce even stir. On the visibility and position in the entertainment industry , the article Mai-li , far and Faye Wang Hao , Yao flute is half red purple, the reason why this event can range so wide spread , simply because various media hype collective reason . Earlier, media reports said article offended many , it will lead to retaliatory crazy media reported. But in the East Building of view, this event is completely new and old media compete for the right to speak in a typical event , which lie entirely within the article classmates gun .

Verify social marketing two distinct features

However , standing in the media and marketing perspective , East Building want to talk a little plain view of this incident , I highlighted the social marketing features and aspects of the transformation of traditional media . Through this event , we better look at two of the main features of social marketing :

1, the only star to detonate hotspot

Weibo users active each peak is not operational deliberately created a hot topic , nor is corporate marketing campaign focused on the outbreak , but the star of the scandal . Yes, the only star to guide hot , no one can create a topic grassroots peak , there is no universal mechanism capable of producing a spread of hot events , only the star. Faye Wong and Li Yapeng from the last divorce , to derail the article Yao flute , like this. It also highlights the opinion leaders in the social marketing of not only critical or decisive.

2 , the negative energy propagation is always faster than the positive energy

China has an old saying of good , good things do not go evil traveling thousands of miles . This sentence may be the first to define the typical characteristics of social marketing . Why is this so ? This may relate to human nature, in fact, this is not new . We went to a lot of time watching the news portal , you can see which headline on the article, in addition to national leaders in the news , mostly negative news on the energy front , what violent crime , natural disasters, these news are always in front. Most popular is because these news .

Traditional media need to adapt to the new communication environment

In response to a magazine this incident also frankly, a lot of people in the South are sorry charges entertainment APP did not advance updates to keep the site on Monday to see turned into a Saturday and Sunday to see white considerable loss of electronic distribution of income. But really do that , the habit of free entertainment news moral superiority carnival users , how many people will really pay and respect version does not share in their own way out ? How many people will have the opportunity to make money cursed magazine ? "

Perhaps , he said there is some truth, but in the face of new media menacing, East Building do have a few suggestions :

1 set of processes inherent in traditional media needs to change

Traditional media is called a traditional media , the most critical is not with them. In today's social media outbreak , everybody is media era, dissemination events will be explosive , pass second style , any news media want to cover as old news , exclusive disclosure and then to a depth of interpretation is unrealistic . The only requirement is that to be fast, race against time .

2 , breaking the old and new media battle , the media is the most important brand of unity

Traditional media is changing, but not thorough enough . The official microblogging clients and other new media merely as a supplement to existing media is not enough , as the main positions have to run it . To put aside their prejudices and not be tied up words such as magazines or newspapers on his head . The most valuable is a media news reports , followed by the brand , and finally the news hosted platform. Do not hold yourself paper media , only the headlines or depth article published in the newspaper or newspapers must be used with synchronous release. Such thinking has long been out of . News of the call is to a new word , and who are willing to buy no newspapers to read the timeliness of it .

3 , the transformation of traditional media to be thorough, the focus should shift

Newspapers and magazines such traditional media , if you want a little transformation not as thorough transformation. Nobody reads a magazine , there may be short-term brain damage vendor sponsorship , but the long term is bound to be abandoned rhythm. Because no one is really stupid , only to be temporarily blinded fool .

Have to say , the " Monday see " event was a feast of old and new media, the collective and the carnival , but it is yet another negative energy transfer will further the widespread celebrity scandal , I do not know how many couples break up thus also lead to and Fuqifanmu .

Okay . Is such that no longer comment on the matter , East , spring, rebirth , we should go out and go riding outing , the sun, do not waste time on this matter on their valuable time .

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